As we approach the next decade, digital marketing continues to change. The businesses that will adopt the change, will thrive and the rest will only survive.
In this decade online marketing became the number one way to reach potential customers and build a successful business.
At the center of online marketing is search engine optimization (SEO). SEO is one of the pillars of digital marketing and it continues to change in 2022.
Is SEO Still Relevant in 2022?
The biggest challenge faced by small businesses in Toronto, Ontario, anywhere else in Saskatchewan, or even Canada for that matter is that when a consumer is online searching for related queries, their business must appear on search engines.
Search Engine Optimization (SEO) marketing ensures that your business website, your blog posts, and your content are consumed at the right time, by the right audience when they are looking for answers or services on search engines.
And that your website ranks higher on Google, Bing, and other search engines organically.
Your website’s Google rankings will hold the same importance as they did five years ago in the next decade.
More and more people are not with the internet, with cell phones. This simply means more searches, so the short answer is yes, Search Engine Optimization will still be vital to any business and worth the investment.
Why is SEO more important in 2022?
As digital technology continues to advance fewer people are going out to turn to traditional sources such as Radio, TV, Print or even visiting the physical stores.
Before making a visit we all look online.
The trend is going to continue in 2022.
Your current customers or future potential buyers will continue to use Search Engines to do their research.
Getting your website ranked by Google can be tricky. Here are some simple things to do that can help.
How to maintain your business website’s rankings?
You have been consistently doing it.
Do your keyword research using tools like Ubersuggest or SEMRush.
Write quality content.
Use Google Trends to find the in-demand trends to write about.
Just push hard and make sure you are applying all the SEO best practices.
Traditional marketing still has its place in society. However, online marketing is where your customers are today.
Find them, nurture them, and retain these customers using online marketing and SEO best practices.
If you struggle with improving business website rankings on Google, or just want to up the Google Ranking game, feel free to contact us.
We are SEO experts based out of Toronto, Canada.