Customer retention is critical, no matter what your line of business is.
Most of us know that acquiring a new customer might cost five times as much as retaining an existing one.
Furthermore, although a new customer has a 27 percent likelihood of purchasing again, an old customer has a 54 percent chance of doing so.
The latter is likewise more inclined to spend more money. Customer retention is critical if your business wants to be successful in the retail and eCommerce industries in the long run.
When we add Coronavirus to the mix, we are confronted with unprecedented economic conditions and competition.
Good customer service is essential for converting potential customers into long-term buyers and is one of the keys to business success.
All eCommerce marketing strategies should prioritize customer acquisition and retention.
The average eCommerce shop spends 80% of their overall marketing budget on eCommerce marketing strategy, but how can they be sure they’re receiving excellent value for money?
You may believe that you are secure since you already give excellent customer service, but are you sure this is sufficient to keep buyers coming back for more?
You must go deeper to understand the customer’s digital journey and simplify it to decrease friction.
If you run an eCommerce website, abandoned shopping carts are a red flag that something is amiss.
You must follow specific eCommerce SEO and website suggestions to improve your web design for eCommerce and web design for retail.
The essence of the issue is customer loyalty and how to instil it. Request assistance from your website designer by improving the website’s user experience (UX) in the following ways:
You can see from the numbers above why repeat customers are so crucial. So, how can you keep this kind of customer satisfied? Here are some valuable tips to discuss with your eCommerce website developer:
Customers will return to make repeat purchases if you ensure that your eCommerce site is performing its magic and apply all of the above, as well as SEO for eCommerce.
Talk about eCommerce website design with your eCommerce web design agency today.
Implementing some of the above tips will increase trust and brand loyalty, strengthen customer connections and convert one-time customers into long-term repetitions.