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How will I know if it’s working?

QuestionsCategory: PPCHow will I know if it’s working?
Web Designer Staff asked 3 months ago

This is the most critical question you need to ask. Luckily the answer is simple, but you have to train yourself and your staff to do it every time. To track your marketing efforts, you need to find out how new prospects retrieved your contact information. Many referrals are word of mouth, but those referrals almost always need to find your website to get your contact information. Therefore, to track your marketing efforts, you must be asking new contacts the following two questions:

  1. How did you hear about us?
  2. Where did you find our phone number/email (or where did you find our address)?

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