Have you ever tried to find out your major blog traffic source? You could be shocked to find out that it is neither the visitors that come to your blog through direct clicks, nor the social media which many SEO gurus and website owners are raving about today. Your major traffic source would be the big Google itself.
When I first realized about this fact, I was surprised too! I can say it was an eye opener.
Getting decent and sustainable traffic goes beyond putting Yoast SEO plugin (or any other popular plugins) on your site. It’s all about having the right set up that yield good results. The way out? Go through the questions listed below, they touch important SEO issues that you should take into account in order to achieve high traffic and high ranking.
Questions about Keywords
Avoid stuffing your blog posts with keywords! This old strategy does not work anymore. If you do decide to include keywords, put them in relevant places so that they will look natural to your audience.
1)Have you done your research to find out the best set of keywords that can be used in your blog posts? These should not just be popular keywords, but those that are related to your niche.
2)Is your Headline carrying the keywords you are targeting in your posts? Your post’s headlines need to be both catchy and keyword relevant, so that visitors can locate them easily when they come through search engines.
3)Do you put headings in between each blog post? Google loves content like this and rates them very high especially when they contain relevant keywords that you are targeting in your blog.
4)Are you stuffing your blog posts with keyword in other to get authority? You will not get it because visitors to your blog will quickly discover that you are not writing for them.
5)Is the rest of your content generally focusing on the main keyword? Does it complement it? Google like to see that, they use this procedure to judge what your blog is all about, and to determine its relevance within searches. You must use keywords and phrases that naturally attaches with your content. In simple words: do not attempt to manipulate Google.
6)Are your keywords showing within the first 100 words of your posts? Google loves this too. Content on the top of a page tells a lot about the whole page.
Questions about Internal Links
Links are useful for bringing all your blog pages together as one unit providing information about a central niche. You have to do your internal linking in an ethical way that will complement your keyword usage. The following questions will guide you in doing this.
7)Do you do cross linking? That is, linking your new posts to older and relevant posts, you have to make the older post get more boosts in the eyes of search engines.
8)Are you using older blog posts to boost the authority of the new ones? You have to do this by linking from the older blog posts to the new one. Google gives older posts more authority, hence by linking from them to newer posts you will help to push up the authority of the newer posts as well. You can do this once every month but in an ethical way.
9)Are you doing anchor texts correctly? Do not let your blog’s internal links anchor texts reflect too much occurrence of your targeted keywords. Google could read that as keyword stuffing; something you want to avoid. Instead, you must use keywords surrounded by other relevant phrases as much as possible to make the whole thing look natural.
Questions about External Links
Whatever you do, you must link to some external sites, especially those that have more authority than your blog to boost your ranking. Use the questions below as guide to achieve this.
10)Do you note relevant resources in your blog posts and linked to them through other posts? This helps Google to fish out other blogs relevant to yours, and also help you get more keywords you can rank for.
11)Are you contacting other webmasters for guest posting or cross linking? This is an old method of getting link to an external site, but it is still very effective today because it is natural. All you have to do is email a site owner after you have identified the site to be relevant to your blog. Most of the time, they will gladly accept as long as your blog does not represent a direct competitor for them.
Questions about Content
Have you ever heard that content is king? That is true in all situations. Your blog content will determine to a large extent whether your blog will get a high ranking or not. Use the questions below as a guide to post relevant blog content.
12)Are you using duplicate content? You should avoid this as much as possible to avoid Google penalty. If you content has been published by any other site, you must acknowledge the source to make everything legal.
13)Are you considering content quality and quantity? Do not write for SEO purpose only, Google will quickly detect that tag you as a ‘thin content’ creator. When you write, focus on providing your blog visitors with high quality content. At the same time, post a high quantity of information for relevance in search engines.
14)Does your blog features long posts? This is very relevant to Google ranking, the longer your blog posts are the more value you get in the eyes of search engines. Google will usually rank sites containing thousands of words on its first page above those with the usual 500 words.
Questions about Images
Images are good in blog posts; they give more details about what the post is saying. You need them in your blog, but you must know the right way to use images to help your blog rank better.
15)Is your image file name keyword rich? You must make your image filename more descriptive with the right keywords used in a natural way.
16)Does your image have descriptive alt tag? For image search, you must ensure that your alt tag is well positioned to help your blog rank.
17)Are you using the right image size? Bigger pictures in your blog do not necessarily mean that Google will rank it high. Use the right image dimensions.
18)Does your blog have small file size images? The smaller the file size of your images, the better; especially when they are compressed images.
19)Can Visitors embed your images? You have to make available the embed codes of your images so that interested visitors will be able to copy paste them on their sites or on wherever they want to use them. This will also boost your ranking.
20)Are you using unique images? If all you depend upon are stock images or Google images, then you will not be able to maximize the benefits you will get from image ranking. On the other hand, if you post unique images taken by you, or if you pay someone else to take them for you, then you will get a better rank.
Questions about Load Time
Have you noticed that some websites load faster than others, it is because they have faster load time, fast loading websites will rank higher than slow loading ones, you need to position your blog to load fast, check the following questions for help.
21)Are your blog media well optimized? If you have videos, images, and audios on your blog there is possibility of them affecting the load time. You can use Google Page Speed to do optimization for these media so that your blog can load fast.
The 22 questions treated above will help you take the right steps when it comes to SEO for your blog. Follow these guidelines to satisfy both the search engines and human visitors.
Take the time to go through these questions (about five to ten minutes should be enough) before posting new content to your blog. In the long run, those minutes will help you a lot.