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Search Engine Optimization – How to rank highly in Google

Several clients have asked how their website can rank highly in searches and search engine optimization (SEO). SEO, in a nutshell, is the method of maximizing the number of visitors to a particular website by ensuring that the site seems high on the list of results returned by a search engine.

Google, Bing, Yahoo, and the remaining search engines all have their secret ranking algorithms and are not known publicly. However, a numeral of widely used techniques has helped web pages rank highly over time for specific search engines.

Search Engine Optimization - How to rank highly in Google

There are countless methods web designers use to help boost visibility, but here are seven ways that are commonly used to help maximize visibility in Search engine rankings:

  1. Find the Best Keywords – It’s essential to ensure your website is ranking highly for the search terms which are most relevant to your business – so secure your meta title. The description consists of as many keywords as possible that are related to your business.
  2. Optimize Your Title and Meta Tags –  Ensure you are keeping the meta title of each page short and concise, so under 70 characters and relevant to the page’s content, and keep the Meta Description to 155 characters or less.
  3. Tag and Optimize all your Images – Alt text is simply texted that the search engine uses to understand images. It’s just the practice of adding suitable description tags to images so Google can acknowledge what your photo is about.
  4. Loading Times –It’s essential that your website loads quickly. The quicker your website loads, the better for SEO purposes – This will also improve the experience for your visitors and reduce your website’s bounce rate significantly (percentage of users who leave your website without taking any action)
  5. Mobile Optimization – Not only is it essential for your website to be mobile responsive for usability purposes and for generating leads, but this helps influence your website’s search engine visibility.
  6. High-Quality Links –The no. of backlinks your website has directing towards your website is essential and helps boost your search engine ranking. It’s always worthwhile including links out of your website to high-quality websites, whether it’s linked to your social media accounts, to your partners or suppliers, etc.
  7. Optimizing Code – For the more technical readers, there are no methods to help boost your website ranking by optimizing your code, including ensuring your website includes no inline Javascript, has a robot file, and has minified CSS and an HTML and XML sitemap on your website. Your website developer or designer can talk you through this.

These are just some of the key tactics Web Designers use to help optimize Websites for visibility – There are many more technical ways. Here are some very informative videos which help explain SEO:

If you would like us to generate a free SEO report of your website or if you are looking for help or tips on how to boost your website’s search engine visibility, feel free to contact us here

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