Making the website design user-friendly is not enough. The designer has to make the website search engine friendly. Latest studies have proven that search engines play a crucial role in drawing traffic towards any website. It is only when the website is search engine-friendly that the website can rank on the search engine page. Some of the prominent techniques for search engine optimization are as follows.
If there are a lot of graphics and significantly less content, the spider of the explore engine has significantly less content to go through. On the other hand, much of the text content can be boring for the visitor. It is the responsibility of the web designer to strike a balance between the text content and the graphics. This implies that for navigation links, the pictures should be used in a minimal way.
Sensible file names are user-friendly as well as search and exploration engine-friendly. If the file name contains a keyword related to the content of the webpage, it will have a positive impact on both search engine spiders and website visitors.
The website design code should be as clean as possible to facilitate the crawling of the spider in it. If the code is not clean, the spider is going to find it challenging to crawl on the website, and this can have a negative effect on the search engine optimization.
Limited use of keywords is helpful for search engine optimization. On the other hand, if there are a lot of keywords, the search engine may consider this “stuffing” and this can have a big negative effect on exploration engine optimization.
When the website designer includes any image in the web design, he or she has the option of constructively using the ‘Alt’ tag. It depends on the website designer on how to use the ‘Alt’ tag. The spiders can recognize the contents of the ‘Alt’ tag but not the images.
A lot of virtual elements with the help of Ajax or Flash are not very search engine-friendly. This is because the spiders nlу recognize the text content and not the graphics. To make the website more appealing, the web designer should incorporate virtual elements such as Ajax or Flash.
If you have a splash page and an index page, the spider will usually be unable to find the keywords that the visitor is looking for, and as a result, it will rank that website much lower in that specific category. splash pages are usually not search engine-friendly. On the other hand, if the splash page takes a longer time to download, it is possible that the visitor may log in to a different website without waiting for the splash page to download. The designer should avoid the splash page if he/she wants the performance of the website to be helped with search engine optimization