Many people think that having a good website is all they need to get thousands of visitors. The truth is that building a site or blog is easy, and the most challenging part is attracting targeted traffic and standing out in the crowd amongst the millions of competing websites. As your traffic levels grow, you will find it easier to get new customers and sell your products. Traffic is the currency of the web. There are many ways to increase website traffic, from social media marketing and search engine optimization to pay-per-click advertising. Some will cost you money, and some won’t. Here are a few simple tips on how to get more traffic to your site or blog:
Search engines are the primary source of free traffic, and that is why it is essential to do your homework and optimize your content for the targeted keywords. Search engine optimization (SEO) is a powerful marketing tool that can drive tons of traffic to your website. By paying attention to the basics – like interlinking posts, creating keyword-rich articles, and getting links from reputable sites – you will find that your traffic goes up. However, do not over-optimize your website. Use SEO responsibly and employ ethical practices.
Content is king. The better you write, the more page views you will get. Quality content will result in more traffic and backlinks. Over 80 percent of customers use the Internet to find information about products and services. Approximately 61 percent of them feel better about a company that delivers custom content. Content is the voice of your brand. Statistics show that 90 percent of users find custom content helpful, and 78 percent believe that companies offering quality content online are interested in building good relationships with them.
Creating quality content is not enough. If you want to be successful and keep your visitors engaged, regularly update your site with fresh posts. Post new content on your website at least two times a week. Add text, images, videos, infographics, interviews, customer reviews and more. Create valuable content that turns first-time buyers into loyal clients who make repeat purchases.
Content marketing has many benefits for your business, such as increased customer loyalty and greater exposure. Quality content is one of the main reasons why people follow brands on social networks. Create content that is worth sharing. Distribute your posts to article directories, niche sites, blogs, and social networks. Content marketing is essential for building relationships with your audience and getting targeted traffic. It can also help you make quality links that add value to your site and boost your search engine rankings.
Set up a blog or add one to your existing website. Every time you add text-rich pages to your site, you give the search engines more content to index. Blogs have a more personal format than traditional websites, and they allow you to connect with the audience at a deeper level and share your expertise. A successful blog can generate more leads and revenue for your business. Research shows that blogs and social media sites reach eight out of 10 of all U.S customers. They also give websites up to 97 percent more indexed links and 434 percent more indexed pages.
Social media has the potential to drive tens of thousands of visitors to your website within hours. Every time you write a new post on your site, share it on social networks. Encourage readers to share your content with their social media contacts. Give your followers great information that entertains them and solves their problems.
Set up a Facebook fan page for your website. Add a link to your fan page in your email signature. Comment on other people’s blogs and share their posts on social networks. You need to take the time to promote others to increase your social sharing numbers. Add social sharing buttons on your website and create content that is worth sharing. Follow industry influencers on Facebook and Twitter, and show your interest in their work. Leave comments on their posts and mention their names in your articles.
The goal of pay-per-click advertising is to get your website in front of customers looking specifically for what you have to offer. Websites that use this strategy will display an advertisement when a search query matches the advertiser’s keywords. These advertisements are called sponsored ads or sponsored links. Yahoo! Search Marketing and Google AdWords are the leading PPC providers. The money spent on pay-per-click advertising will immediately translate into clicks through to your site. This is one of the most effective ways to gain exposure online and increase the number of qualified visitors to your website.