SEO is a fancy and nerdy term digital marketers use. I am sure you must have heard it before; in today’s SEO blog, I want to break down what SEO Marketing means in the simplest form using a simple example.
So let’s get started.
SEO stands for Search Engine Optimization, and it simply means following Google’s guidelines to improve your website ranking organically on search engines.
SEO Marketing can be vital to your business’s success.
It is not only about ranking your small business website higher than the competition, but that is also just one benefit.
SEO Marketing produces the best ROI (Return on Investment) compared to any other paid search campaign.
Now that is a great question.
To understand SEO Marketing, let’s think about a scenario.
A scenario of your ideal customer and their journey online.
Here is the scenario that will help you understand the importance of SEO marketing:
Let’s suppose that you are in Plumbing Business.
The ideal journey of your target audience will be that they have leakage in the washroom, and they need to need a plumber right away to help them out.
Do you think:
Will they log in to Facebook and post a question on a group?
Or do you think they will go to Instagram and make a story of the plumbing issue and post it here for help?
Or will they post this on their Snap Chat page?
They can go to any of these social media channels, no doubt.
However, think hard. Think like a customer.
They are in a panic situation, and they need an answer fast. Like right now.
This is based on the consumer journey, and you will agree with me that this is most likely what the person facing plumbing challenges will do in today’s modern digital world:
“Siri, find me the best plumber in Toronto.”
“Cortana, I need a plumber right now.”
“Alexa, which plumber is open right now”
If you are not optimized for these terms, do you believe Alexa, Cortana, or Siri will pick up your website in the search results?
Or do you think when they type the search in Google or Bing (the traditional way), the search engines will automatically display your website on page one of Google because you are an honest and an excellent businessman?
You know the answer to that.
So I highly recommend you build a strong relationship with Google and consider how people voice search for your business, services, and products nowadays.
This is just a straightforward example explaining how SEO marketing is still relevant in today’s business.
Now, I am not saying that SEO marketing helps every small business. It is not for everyone, just like radio or TV ads are not for every brand.
Now you may be asking yourself.
I can help fill out the contact form, and I will personally contact you.